LowLuv: Hitchhiker Style
On Saturday I went and checked out Erin Wasson’s new jewelry line called LowLuv at the Ron Herman store on Melrose. Erin was there for a personal appearance and to showcase all the pieces of the line.
As Alexander Wang’s original muse and stylist, she first designed a line of body chains for his Autumn/Winter 2008 collection. This line was also called LowLuv, but was sold at a very high price point and didn’t get much distribution.
“I’ve loved making fine jewelry, and I’ll be working with Mouawad on a few fine pieces going forward,” says Wasson. ”But I really felt like it was time to open up LowLuv to the customer who’s been lusting after the expensive stuff, but could never afford it. That’s my girl. She’s the girl who wears Erin Wasson x RVCA,” she adds, “and I wanted to make LowLuv attainable for her, too.”
Erin’s apparel line for RVCA combines California beach culture with NYC street style and has been highly successful at retail since it’s launch 3 season’s ago. Her signature style of a little bit Rocker, Skater, Cowboy and Hipster combines to form a unique “Hitchhiker Style” that she has set the precedent for. You can see her influence all around the streets whenever you see a girl in denim short shorts, a ripped up tee, a super cool vintage leather jacket and cowboy boots.
LowLuv is an extension of this look combining mixed metals with Southwestern influences replicating pieces she has picked up all over the world in her travels. Metalwork conjures traditional Mexican handicraft; etched symbols suggest ancient Native American glyphs; bold statement necklaces feel timelessly tribal. Per usual, however, Wasson’s distinctively streetwise style speaks through each piece, putting a modern spin on her ages-old inspiration.
“I wanted to capture that sense of someone on the border, crossing back and forth,” explains Wasson.
This mixed metal trend is by no means a new one. I do think that the Southwestern/Cowboy influence is something hitting that we will be seeing a lot more of in the accessories world. I believe it has resurfaced 100% by Erin’s street style influence.
I would recommend looking for this type of jewelry at the flea markets and thrift stores. Look out for large turquoise and coral pieces mixed with silver and anything with engraving or an Egyptian influence. I personally plan on raiding my mother’s jewelry case when I go home as she has TONS of this stuff. Remember that the trend is all about mixing several different metals in all shapes and sizes.
As much as I love this jewelry line, I personally would prefer to wear the real deal as Erin’s pieces are metal which is why the price points are so low ($40-$200). I plan on hitting my favorite spots in Houston and East Texas when I return for a family vacation in May.
Erin is also from Texas, so she always has a bit of Texas influence in what she designs. I have several pieces of her apparel line and by far my favorite is one of her oversized white tees that reads: ”IF YOU AINT COWBOY YOU AINT SHIT.” So I’m pretty sure cowboy is in her blood…and its in mine as well.
For those of you that don’t have the Texas connection, the line is available online here: http://www.ronherman.com/brands/291/1/low-luv.html